5
Composition
®Focus Group
members are recruited from the county of the pending
lawsuit.
»a cross section of focus group members are selected by
age, sex, race and occupation.
»two
focus groups are used with each consisting of
8-10 members.
ćThe first focus group is used to obtain reactions to fact
allegations, defenses and damages and to explore common
experiences, expected behavior patterns and biases.
ćThe second focus group is used to test a “jury story,” which is
formulated by using feed back from the first focus group.