Focus Group

Obtain Input

®The case is presented to the first focus group

»The first focus group is given the facts of the case in “bytes” of data and are asked questions.

»Focus group members are encouraged to share thoughts, feelings and relevant life experiences.

»Expected behavior patterns are solicited for the facts of the case.

»Afterwards the input data from the first focus group is used to construct a trial story to test on a second focus group.